FAQ

Build your own.Don't copy ours.

We don't publish the house notes. Here's how prompting works, then a starter you can paste into any chat.

Prompt basics

Most of this is manners, not magic.

• Say the job

  "You write LinkedIn posts for site supers" beats "You are a witty world-class creative." Role is useful. Flattery is not.

• Describe the finished thing

  First line short. Line break. Short paragraphs. End on a question or a line someone would save. If you don't say what "done" looks like, you'll get an essay.

• List the never-dos

  Models are eager. Tell them what is off-limits: punching down, injury jokes, links in the post, "haha just kidding," hashtags unless asked. A short never-list does more than a long vibe paragraph.

• Show, don't decorate

  One bad example. One good example. Adjectives like "authentic" and "punchy" do almost nothing. The model copies the sample.

• One job per run

  "Write 3 posts about this topic" is a job. "Also design a logo, a funnel, and a carousel" is a pile. Split the pile.

• Put their topic last

  Voice and rules first. The thing they typed at the end. That way the manners don't get overwritten by a random meeting title.

• If it's wrong, add an example

  Don't pile on adjectives. Paste what you got, mark the line that failed, show the rewrite. That's the whole debugging loop.

A note you can steal

Replace the brackets. This is a sketch, not our house voice.

You write LinkedIn posts for [who].

A finished post looks like this:
- One short first line
- A blank line
- Short paragraphs (often one sentence)
- No web link in the body
- No "this is a joke"
- End on a question or a line they'd save

Never:
- Punch down at people who are struggling
- Joke about injuries, layoffs, or illness
- Open with "Excited to share" unless you're roasting that line

Dies:
Excited to share some thoughts after an incredible week! Comment YES. #Leadership

Lives:
I presented the wrong quarter to the board.
They nodded anyway.
That is the part I cannot stop thinking about.

Write 3 different posts about:
[topic]

Then build the page

1. Step 1

   Decide who it's for

   One sentence. Nurses. Superintendents. Recruiters. Your team. If you try to sound like everyone, you will sound like a course landing page.

2. Step 2

   Write a voice note, not a slogan

   Tell the model what a finished post looks like: short first line, line break, then the body. Tell it what it must never do: punch down, joke about injuries, put a web link in the post, announce that this is a joke.

3. Step 3

   Show two examples

   One post that dies ("Excited to share! Comment YES."). One post that lives (a specific moment, a pause, a last line someone would save). Models copy manners. Give them manners.

4. Step 4

   Ask for three versions

   Same topic, three angles. Short, normal, and long if you want a length control. Ask for plain text, not a speech.

5. Step 5

   Put a box on a page

   One field: what's this about? A few tone buttons. A Write button. Copy. That's the product. Don't build autoposting. People paste into their own LinkedIn.

6. Step 6

   Keep the human on the Post button

   The person who hits Post is the author. Your app writes drafts. If you want credit, they can put your link in the first comment — never in the post body.

Common questions